Development of the "look and feel" of a website is crucial to its success.  The design of a website is the 'public face' for our clients.  It must reflect their professionalism and excellence.

Once the information architecture and navigation system have been established, the overlying graphic design can be developed and implemented.   SPARK Online Solutions undertake a detailed scoping exercise to ensure that all graphic elements reflect the specific and unique requirements of each client.

In developing an appropriate "look and feel" for users,  SPARK Online Solution designers take into consideration artistic aspects, cognitive issues, technical constraints, linking issues and interactive aspects.  Many elements come into play:

• the target audience
  
• the objectives of the website
  
• simplicity of screen design
  
• effective interface
  
• consistent presentation
  
• simple functionality
  
• orientation within the site, including main page/next page/information
  
• provision of a site map to communicate the underlying structure
  
• adherence to design standards